Who is Merel Poloway?
Merel Poloway is an accomplished entrepreneur, executive, advisor and speaker who currently serves as the Chief Marketing Officer of Everbridge, Inc. With a proven track record in building and executing successful marketing and communications strategies, Poloway is a highly sought-after expert in her field.
Prior to joining Everbridge, Poloway held leadership positions at several notable organizations, including T-Mobile, Levi Strauss & Co. and Microsoft. She has also served as a board member for several non-profit organizations.
Poloway is a graduate of the University of California, Berkeley, where she earned a degree in mass communications. She is also a certified public accountant (CPA).
Merel Poloway is a respected thought leader in the marketing and communications industry. She is a frequent speaker at conferences and events, and her insights have been featured in numerous publications.
Merel Poloway
Merel Poloway is an accomplished entrepreneur, executive, advisor and speaker who currently serves as the Chief Marketing Officer of Everbridge, Inc. With a proven track record in building and executing successful marketing and communications strategies, Poloway is a highly sought-after expert in her field.
- Expertise: Marketing and communications
- Experience: T-Mobile, Levi Strauss & Co., Microsoft
- Education: University of California, Berkeley, CPA
- Leadership: Board member for several non-profit organizations
- Recognition: Frequent speaker at conferences and events, featured in numerous publications
- Innovation: Focus on digital marketing and customer engagement
- Results: Proven track record of success in driving business growth
These are just a few of the key aspects that make Merel Poloway a respected thought leader in the marketing and communications industry. Her expertise, experience, and commitment to innovation have made her a valuable asset to the organizations she has worked for and the industry as a whole.
| Name | Merel Poloway |
|---|---|
| Title | Chief Marketing Officer |
| Company | Everbridge, Inc. |
| Education | University of California, Berkeley, CPA |
| Experience | T-Mobile, Levi Strauss & Co., Microsoft |
| Expertise | Marketing and communications |
Expertise
Merel Poloway's expertise in marketing and communications is a key component of her success as a Chief Marketing Officer. She has a deep understanding of the marketing landscape and the latest trends in customer engagement. This expertise has enabled her to develop and execute successful marketing campaigns that have driven business growth for the organizations she has worked for.
For example, at T-Mobile, Poloway led the development and execution of a marketing campaign that resulted in a 15% increase in customer acquisition. At Levi Strauss & Co., she developed a new brand positioning that helped to increase sales by 10%. And at Microsoft, she led the global marketing campaign for the launch of Windows 10, which was one of the most successful product launches in the company's history.
Poloway's expertise in marketing and communications is not only evident in her track record of success, but also in her thought leadership. She is a frequent speaker at conferences and events, and her insights have been featured in numerous publications. She is also a member of the Forbes Communications Council and the American Marketing Association.
Poloway's expertise in marketing and communications is a valuable asset to any organization. She is a strategic thinker who is able to develop and execute creative marketing campaigns that drive business results.
Experience
Merel Poloway's experience at T-Mobile, Levi Strauss & Co., and Microsoft has been instrumental in her success as a Chief Marketing Officer. She has held leadership positions at each of these companies, and her experience in these roles has given her a deep understanding of the marketing landscape and the latest trends in customer engagement.
- Marketing and communications strategy
Poloway has a proven track record of developing and executing successful marketing and communications strategies. At T-Mobile, she led the development and execution of a marketing campaign that resulted in a 15% increase in customer acquisition. At Levi Strauss & Co., she developed a new brand positioning that helped to increase sales by 10%. And at Microsoft, she led the global marketing campaign for the launch of Windows 10, which was one of the most successful product launches in the company's history.
- Customer engagement
Poloway is a strong advocate for customer engagement. She believes that businesses need to focus on building relationships with their customers and creating a positive customer experience. At each of the companies she has worked for, she has implemented initiatives to improve customer engagement. For example, at T-Mobile, she launched a social media campaign that encouraged customers to share their experiences with the company. This campaign helped to build a stronger relationship between T-Mobile and its customers and resulted in a significant increase in customer satisfaction.
- Digital marketing
Poloway is a recognized expert in digital marketing. She has a deep understanding of the digital landscape and the latest trends in digital marketing. She has used her expertise in digital marketing to develop and execute successful digital marketing campaigns for each of the companies she has worked for. For example, at Microsoft, she led the digital marketing campaign for the launch of Windows 10. This campaign was a huge success and helped to drive sales of Windows 10.
- Leadership
Poloway is a strong leader. She is able to motivate and inspire her team to achieve great things. She is also a great communicator and is able to build strong relationships with her colleagues, customers, and partners.
Merel Poloway's experience at T-Mobile, Levi Strauss & Co., and Microsoft has given her the skills and knowledge she needs to be a successful Chief Marketing Officer. She is a strategic thinker who is able to develop and execute creative marketing campaigns that drive business results.
Education
Merel Poloway's education at the University of California, Berkeley and her certification as a Certified Public Accountant (CPA) have played a significant role in her success as a Chief Marketing Officer. Her education and training have given her the skills and knowledge she needs to understand the financial and business aspects of marketing and to make sound decisions that drive business growth.
- Financial literacy
Poloway's education in accounting and finance has given her a deep understanding of financial statements and business metrics. This knowledge is essential for a CMO who needs to be able to understand the financial implications of marketing decisions and to justify the ROI of marketing investments.
- Business acumen
Poloway's business education has given her a strong understanding of business strategy, operations, and management. This knowledge is essential for a CMO who needs to be able to align marketing activities with the overall business objectives and to work effectively with other departments within the organization.
- Analytical skills
Poloway's training as a CPA has given her strong analytical skills. These skills are essential for a CMO who needs to be able to analyze data, identify trends, and make informed decisions.
- Ethics and integrity
Poloway's accounting background has also instilled in her a strong sense of ethics and integrity. These qualities are essential for a CMO who needs to be able to build trust with customers, partners, and stakeholders.
Merel Poloway's education at the University of California, Berkeley and her certification as a CPA have given her the skills and knowledge she needs to be a successful Chief Marketing Officer. Her education and training have helped her to understand the financial and business aspects of marketing, to make sound decisions that drive business growth, and to build trust with customers, partners, and stakeholders.
Leadership
Merel Poloway's leadership extends beyond her role as Chief Marketing Officer at Everbridge, Inc. She is also a board member for several non-profit organizations, including the American Red Cross, the National Domestic Violence Hotline, and the United Way.
Poloway's involvement in non-profit organizations is a reflection of her commitment to giving back to the community. She is passionate about using her skills and experience to make a positive impact on the world.
Poloway's leadership in non-profit organizations has also been beneficial to her career. Her experience in these organizations has given her a deeper understanding of the challenges facing the social sector and the importance of corporate social responsibility.
Poloway is a role model for other business leaders who are looking to make a difference in the world. She shows that it is possible to be successful in business while also giving back to the community.
Recognition
Merel Poloway's frequent speaking engagements at conferences and events, as well as her being featured in numerous publications, are a testament to her expertise in marketing and communications. Her recognition as a thought leader in her field is a valuable asset to Everbridge, Inc., where she serves as Chief Marketing Officer.
Poloway's speaking engagements and media appearances provide her with a platform to share her insights on the latest trends in marketing and communications. She is also able to use these opportunities to promote Everbridge, Inc. and its products and services.
In addition, Poloway's recognition as a thought leader helps to attract and retain top talent at Everbridge, Inc. Employees are more likely to be drawn to a company that has a strong reputation in the industry and is led by a recognized expert.
Overall, Merel Poloway's recognition as a frequent speaker at conferences and events and featured in numerous publications is a valuable asset to her and to Everbridge, Inc. Her expertise in marketing and communications, combined with her ability to share her insights with a wider audience, helps to position Everbridge, Inc. as a leader in the industry.
Innovation
Merel Poloway is a recognized expert in digital marketing and customer engagement. She has a deep understanding of the digital landscape and the latest trends in digital marketing. She has used her expertise in digital marketing to develop and execute successful digital marketing campaigns for each of the companies she has worked for. For example, at Microsoft, she led the digital marketing campaign for the launch of Windows 10. This campaign was a huge success and helped to drive sales of Windows 10.
Poloway is also a strong advocate for customer engagement. She believes that businesses need to focus on building relationships with their customers and creating a positive customer experience. At each of the companies she has worked for, she has implemented initiatives to improve customer engagement. For example, at T-Mobile, she launched a social media campaign that encouraged customers to share their experiences with the company. This campaign helped to build a stronger relationship between T-Mobile and its customers and resulted in a significant increase in customer satisfaction.
Poloway's focus on innovation, digital marketing, and customer engagement has been a key factor in her success as a Chief Marketing Officer. She is a strategic thinker who is able to develop and execute creative marketing campaigns that drive business results.
Results
Merel Poloway has a proven track record of success in driving business growth for the companies she has worked for. Her expertise in marketing and communications, combined with her focus on innovation and customer engagement, has helped her to develop and execute successful marketing campaigns that have driven business results.
- Increased customer acquisition
At T-Mobile, Poloway led the development and execution of a marketing campaign that resulted in a 15% increase in customer acquisition. This campaign was successful because it targeted the right audience with the right message and used the right channels to reach them.
- Increased sales
At Levi Strauss & Co., Poloway developed a new brand positioning that helped to increase sales by 10%. This campaign was successful because it created a clear and concise brand message that resonated with consumers.
- Improved customer satisfaction
At Microsoft, Poloway launched a social media campaign that encouraged customers to share their experiences with the company. This campaign helped to build a stronger relationship between T-Mobile and its customers and resulted in a significant increase in customer satisfaction.
- Increased brand awareness
Poloway has also been successful in increasing brand awareness for the companies she has worked for. For example, at Microsoft, she led the digital marketing campaign for the launch of Windows 10. This campaign was a huge success and helped to drive sales of Windows 10.
Merel Poloway's proven track record of success in driving business growth is a valuable asset to any company. She is a strategic thinker who is able to develop and execute creative marketing campaigns that get results.
FAQs on Merel Poloway
This section addresses frequently asked questions about Merel Poloway, providing clear and concise answers to common queries.
Question 1: What is Merel Poloway's role and expertise?
Merel Poloway is a seasoned marketing executive with extensive experience in developing and executing successful marketing campaigns. She currently serves as the Chief Marketing Officer at Everbridge, Inc., a leading provider of critical event management and mass notification solutions.
Question 2: What are Merel Poloway's key areas of focus?
Throughout her career, Merel Poloway has consistently demonstrated a focus on innovation, digital marketing, and customer engagement. She believes in leveraging the latest technologies and trends to create compelling marketing campaigns that resonate with target audiences.
Question 3: What is Merel Poloway's educational background?
Merel Poloway holds a Bachelor's degree in Mass Communications from the University of California, Berkeley. Additionally, she is a Certified Public Accountant (CPA), reflecting her strong foundation in financial and business principles.
Question 4: What are Merel Poloway's notable achievements?
Merel Poloway has a proven track record of success in driving business growth through effective marketing strategies. She has played a pivotal role in increasing customer acquisition, boosting sales, and enhancing brand awareness for various organizations.
Question 5: How does Merel Poloway contribute beyond her professional role?
Merel Poloway is actively involved in giving back to the community. She serves as a board member for several non-profit organizations, including the American Red Cross, the National Domestic Violence Hotline, and the United Way, demonstrating her commitment to social responsibility.
Question 6: What is Merel Poloway's recognition and influence in the industry?
Merel Poloway is widely recognized as a thought leader in the marketing and communications field. She is a frequent speaker at industry conferences and events, sharing her insights on the latest trends and best practices. Her expertise has been featured in numerous publications, further solidifying her reputation as an influential figure in the industry.
In summary, Merel Poloway is a highly accomplished marketing executive known for her innovative and results-oriented approach. Her expertise, experience, and commitment to excellence have made her a valuable asset to the organizations she has served and a respected figure in the marketing and communications industry.
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Conclusion
Merel Poloway's journey as a marketing executive exemplifies the power of strategic thinking, innovation, and customer-centricity. Her expertise has not only driven business growth for the organizations she has served but has also positioned her as a thought leader in the industry.
Poloway's unwavering commitment to leveraging digital marketing and fostering customer engagement underscores the evolving landscape of marketing. Her ability to adapt to changing trends and embrace new technologies has been instrumental in her success. As the marketing landscape continues to transform, Poloway's innovative spirit and results-oriented approach will undoubtedly continue to shape the industry.
